D&M Tools

Completed for:
D&M Tools
73-81 Heath Road, Twickenham
London City of
Completed by:

D&M Tools in Twickenham is a tool superstore specialising in hand, power tools and machinery occupying several units along a busy high street location.

Their existing signs had been in place for around 12 years and over time had become tired. They were also damaged from continually installing flags to mark sporting events - being so close to Twickenham Stadium - and with the Rugby World Cup approaching they were keen to update the shop front.

They were looking to update the signage with a modern and robust sign that would last. However, it needed to stay within strict planning requirements as the local council (Richmond) have very strict guidelines. This involved a great deal of conversations back and forth to agree on the scheme. 

Ultimately between Signs Now and the customer we settled on a flex face which would be split into 3 sections. The 2 end sections were to show brands of products sold by them and the main section would have their own branding. This gives them the flexibility for if and when suppliers change in the future, as only the skins of the end panels need to be replaced.

The main panel measured in at 19m long and two end panels were 5.6m each. In addition we manufactured, supplied and installed shutter box signs, window graphics and a trough light. Signs Now's 2 installers worked for 3 days doing 12 hour shifts to complete the installation. The shop remained open throughout so it was therefore important to consider predestrians, traffics and customers coming in and out of the doorways. It was also important to get this done during August before the Rugby World Cup began, as both road and pedestrian traffic would be much higher, as well as an opportunity to advertise and get more custom as more people visited the area.